Bidbuddy – Visual Identity
Clear identity for smart technology
Customer
Bidbuddy AS
Oslo
Bidbuddy is an AI-powered tool developed to simplify complex bidding processes for businesses. With advanced technology and user-friendly features, the platform helps companies save time, reduce errors, and submit better proposals.
The need for a strong visual identity that communicates innovation, precision, and trust emerged early for Bidbuddy. The assignment was given to Dazewood – with the goal of developing an expression that reflects technological sophistication, while remaining accessible and modern.
Solution
We developed a complete visual profile including logo, color palette, typography, and graphic elements. The identity is designed to balance the technical with the human – using clean lines, clear structure, and warm accents. The logo combines simplicity and character, and works well across both digital and printed formats. Everything was built with flexibility and scalability in mind, aligned with the platform’s future growth.
Result
Bidbuddy now has a cohesive and professional visual identity that inspires trust from the first interaction. It gives the tool a clear presence in the market and makes it easier to build brand recognition, communicate value, and reach the target audience. The design allows room for both growth and consistency – and makes a strong first impression.
